…or, are they?? Google Analytics are a free tool that can easily be integrated into anybody’s website. It doesn’t have to be a site we built, or even something recent. If you want to have ANY idea of who all has been visiting your site, and how often, then Analytics is something you ought to look into. Of course, we’d be happy to help guide you in down that path.
If nothing else, this is a great way for you to find out which pages of your site are getting the most traffic. If you’re not seeing visits on the pages that are important to you, this means you need to make some changes to help drive your site traffic where you want it to go! Otherwise, your site isn’t doing much of anything to help increase business or participation for your company or organization.
If you’re a REAL do-it-yourselfer, then you may even want to install the Analytics app on your favorite mobile device so you can periodically check on your numbers on the fly. See where people who visit your site are coming from. What devices are they using to browse your site? What pages are popular, and which are causing you to lose potential traffic interest? If you’re investing in your website and not getting the traffic you want, then you’re wasting money! Get in touch with us to discuss implementing Analytics on your site PRONTO!