September 7, 2019

Your website on a smart phone

We still find age-old websites built by friends and family of buisiness owners, originally doing their compatriot a favor by helping build their initial site for free. A lot of times these can actually look OK, but really need some updating. One of the most notable updates needed is that when that website is viewed on a mobile phone or tablet, the user has do pinch & zoom to see the content and navigate around. Effectively, the site is not Responsive (Mobile friendly) which not only makes people want to click away, but it makes Google sad too! We can do effective conversions on these sites so they can keep their look and feel (unless you want that updated too!) so that everything realigns and resizes to look good and work well on mobile.  The cost for this is a lot less than a whole new site!  Want to know […]
September 7, 2019

Social Media seems like a LOT of work!

Well, yes and no.  Social Media as a term covers a LOT of territory, and can mean a zillion differnet things to different people. I’ve worked with SM consultants, and in general, they’re pretty knowledgable and if anyone wants to be introduced to these folks – I’m happy to give the referral! If you’re a real do-it-yourselfer and have been trying to wrap your brain around the SM world (Facebook, LinkedIn, Twitter, Instagram)..  please consider spending a few paltry pennies on Christina Kettman’s book, “The Social Media Cookbook” – available on Amazon for softback, PDF and Kindle.  It’s a quick and solid read, full of great tips for any business owner or marketing individual, written by a real guru who’s had time in the trenches.  Here’s a quick link:  https://www.amazon.com/Social-Media-Cookbook-Strategic-Marketing/dp/0998332003/ref=sr_1_1?ie=UTF8&qid=1489859859&sr=8-1&keywords=social+media+cookbook
September 7, 2019

To blog, or not to blog?

There was a time on the web, when blogging was a hot thing. It was a great way to show that you were a Subject Matter Expert in a given thing.  The hope at the time was, that having a blog would draw new or existing clients/friends/whoever to your website, to see what the latest news was. What’s the new shiny thing?  Unfortunately, this required that the site owner spend the time to sit down and figure out what to say.  Ugh. Boring. The times they have changed folks, and blogging has migrated to being a tool for SEO (Search Engine Optimziation) and a hook for social media.  If a user makes the effort to carefully write out a short blog (having a long blog entry is an almost guaranteed way to be sure someone won’t read it!) entry where selective keywords (potential search words) are used in the content. […]
September 7, 2019

Emails from UPS / USPS / FEDEX??

Malware spammers are sending out emails looking like they are UPS or USPS or Fedex, claiming packages couldn’t be delivered for various reasons, with links to PDF or DOC documents. Please delete these emails immediately. These companies do NOT attach documents to emails, or have links in emails to documents. If your browser or email program tells you that the link you clicked is about to open one of these, please cancel the process and delete the emails. Spammers love the holiday season because they prey on everyone’s holiday shipping needs. Be smart with your clicking folks – be safe!